The everything store.
About Amazon
Amazon started in 1994 as an online bookstore in Jeff Bezos's garage and has grown into the world's largest e-commerce company, alongside dominant positions in cloud computing (AWS), streaming and smart-home devices. Its marketplace lists hundreds of millions of products and sets the global benchmark for delivery speed.
The scale is the product: vast selection, aggressive pricing, Prime's one-day logistics and a review ecosystem that customers rely on. More than half of units sold come from third-party sellers who use Amazon's fulfilment network.
That same scale draws persistent criticism — working conditions in fulfilment centers, the carbon footprint of rapid logistics, destruction of returned goods, treatment of marketplace sellers whose successful products Amazon has copied, and antitrust proceedings on both sides of the Atlantic. For shoppers who weigh values alongside convenience, Amazon is the reference point alternatives measure themselves against.
What critics say
Early read
Based on 3 reviews so far
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3/5
Tom's Guide
Anthony Spadafora
“Unbeatable convenience, uncomfortable ethics.”
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2.5/5
CNET
Rae Hodge
“Fast shipping, slow conscience.”
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4.8/10
Wired
Boone Ashworth
“The everything store that's hard to love and hard to quit.”
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German marketplace for eco-friendly and fair products.
Eco-friendly European Fair Trade